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Saturday, 4 June 2016

Coastal borough secures national top five slot for visitors

Filey ... helping the borough
of Scarborough to reach top ten
status for visits.
The coastal borough of Scarborough has earned a place among the top five of England’s most visited destinations.

Visit England's latest three-year average figures show the borough finishing second overall for holiday trips and holiday spend, only missing out on the top spot to London. For total trips and total spend, which includes business, holiday and other types of trips, the borough still secured fourth place, with only the commercial heartlands of London, Birmingham and Manchester finishing above it.

The borough includes the vibrant Yorkshire Coast towns of Filey, Scarborough and Whitby and parts of the North York Moors national park. The total value of visitor trips to these areas during the three year period was worth £361 million.

Despite being weighted towards the leisure visitor market, the figure includes £35 million spend on business related trips, which puts Scarborough joint tenth, with Sheffield, for total business trip spend.

Welcome to Yorkshire area director and borough council tourism manager Janet Deacon said:“We’re absolutely delighted with these recent figures, which show that we’re really punching above our weight when it comes to attracting visitors to our wonderful borough.

"We never rest on our laurels and are continually exploring new ways to attract more visitors, including a diverse and exciting calendar of events, investment in new technology for providing the very best in visitor information and supporting our tourism partners to go from strength to strength.”

Councillor Derek Bastiman, council leader, said: "Supporting investment in new holiday accommodation, major events and projects such as the redevelopment of Scarborough Open Air Theatre is now paying dividends, as more visitors means greater spend.

"This summer, we look forward to the opening of the eagerly-awaited Alpamare Scarborough waterpark and plans for the borough’s first multi-million pound multiplex cinema are now well under way.

“While we have been the driving force behind reinventing our borough to meet the high expectations of today’s visitors, it is our partnership approach, working with those in the private sector that share our passion, which has really helped us to aim high and deliver results. Our doors are always open to anyone who wishes to be part of our winning coastal destination.”

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