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Monday, 28 March 2016

Firm gets back to philanthropy roots with tree conservation initiative

Sixty trees have been planted in the Yorkshire Dales thanks to a partnership between Shipley-based Keycare and a local conservation and environmental charity.

Green fingered volunteers from the family key recovery business joined the Yorkshire Dales Millennium Trust in Bishopdale to plant the saplings – one for each member of staff together with some extra trees planted on behalf of family and friends.

Keycare non-executive director Rachel Taylor said: “My father founded the business almost 40 years ago in a portacabin on a garage forecourt, but despite these modest beginnings, he had big ideas when it came to philanthropy.

"Sadly he died in 2012, but we still take our contribution to the wider world seriously and ensure that my father’s ethos of fairness, rewarding loyalty and putting something back into local communities lives on.

"It has been great to see some of the team come together with their families to help YDMT plant these young trees in the Dales, as a lasting contribution to the local landscape.”

A mixture of native broadleaf trees including silver birch, hazel, rowan, bird cherry and common alder were planted in Longridge Wood – the charity’s current supporter wood in Bishopdale.

Leah Cardus, the trust's fundraising officer, said:“We’re very grateful to the team at Keycare for supporting our woodland restoration programme in this way. As the trees mature they will bring important environmental benefits by absorbing carbon dioxide, helping to reduce flooding and becoming an important habitat for wildlife, as well as enhancing the landscape.”

Just 13 per cent of the UK is covered with trees, compared to the European average of 37 per cent. In the Yorkshire Dales that figure falls to 4.8 per cent which is lower than any other national park in the country.

The trust is responsible for delivering the Dales Woodland Restoration Programme, a partnership that includes the Yorkshire Dales National Park Authority and the Forestry Commission. More than 1.2 million new native broadleaf trees have been planted through the programme so far.

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