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Thursday, 29 August 2013

Artisan cheesemaker flies the flag

Keen to make Yorkshire the Big Cheese:
Katie Matten, director at
 Shepherds Purse cheesemaker.
Artisan cheesemaker Shepherds Purse is set to fly the flag for the county at Jamie Oliver and Alex James present The Big Feastival.

The two-day celebration of food and music is being staged at the Blur bassist's farm in Oxfordshire this weekend.

The Thirsk-based dairy will be showcasing a selection of award-winning cheeses at the festival – one of just three small cheese producers at the festival, and the only one from Yorkshire.

Cheese enthusiasts will get the opportunity to taste Yorkshire Blue, Harrogate Blue, Mrs Bells Blue, Buffalo Blue, Yorkshire Fettle, Yorkshire Ryedale and Olde York – a selection of cows, buffalo and ewe’s milk white and blue cheeses.

Seeking feedback ... Shepherds Purse
wants feedback on the new look
Company directors Katie Matten and Caroline Bell will be looking for feedback not only on the flavours, but the new look packaging and company logo.

Shepherds Purse, which was launched in 1989 by their mother Judy Bell, has gone through a complete rebrand since the sisters took over the day-to-day running of the family business.

Katie said: “Shepherds Purse is being bolder and braver than ever before, we have to have new ideas to remain fresh within the industry at the same time as retaining our laser-like focus on quality produce and customer service."

She added: “The Big Feastival is exactly the sort of place we want to be. It’s youthful, it’s fun and it’s creative.”

Shepherds Purse produces ten award-winning cheeses, and this year has collaborated with Alex James Presents to create a delicious new version of Blue Monday, which will be re-launched at The Big Feastival.

Around 15,000 people are expected to attend each day of The Big Feastival, which takes place on 31 August – 1 September.

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