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Friday, 22 March 2013

Ram logo offer causes mini stampede

More than 60 businesses have already applied to use the Yorkshire Dales National Park’s famous Swaledale ram’s head logo with their marketing material.

A spokesperson said the national park authority had been delighted by the response and the fact that many organisations had recognised the potential to boost trade.

Applications have come from accommodation providers, art and craft businesses, agricultural suppliers, festivals, transport operators, outdoor pursuits providers and local food manufacturers.

The majority are from within the national park but some have been from outside the boundary, with the applicant having a strong focus on the area.

The new logos come in five designs and help businesses and event providers identify their activity or product as being in or of the area.

The spokesperson stressed that the logos are not quality marks and don't represent endorsement or funding but have been designed to help to tie businesses to the beauty of the national park and what it has to offer.

There is no charge to use the logos, but applicants must be registered with the Intellectual Property Office as licensees permitted to use the trademark. This normally costs £50, but the fee is being paid by the Authority in the first year of the scheme to encourage take up and it lasts in perpetuity.

Further information is available at

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