Thursday, 14 March 2013
Council and tourism chiefs hope cycle event causes visitor chain reaction
Kersten England (right), City of York Council chief executive, with Tour de France regional legacy programme director Graham Titchener and Welcome to Yorkshire's Dee Marshall, met local businesses to discuss the benefits of the largest sporting event coming to the region next year.
Delegates at the York conference were told about plans to ensure a thriving cultural and sport legacy.
The Tour de France is expected to attract two million spectators and two thousand journalists from around world, bringing an estimated £100 million boost for the region.
York hosts the 101st Tour de France Grand Départ in July 2014 with the world’s best cyclists negotiating the cobbles and corners of the medieval streets of the city.