Organisers of A Festival of Yorkshire – Scarborough have revealed that “Ey Up” will be made at the North Riding Brew Pub in North Marine Road, the current holder of a local Camra town pub of the year award.
It will be served up throughout the five-day festival which begins on Yorkshire Day, 1 August.
Mayor of the Borough of Scarborough, Councillor John Blackburn, visited the pub, which was built in the 1850s, ahead of the start of the process.
Janet Deacon, area director of Welcome to Yorkshire, which is supporting the event, said: “Food and drink play an extremely important part in the Yorkshire appeal. This event ties in nicely with Welcome to Yorkshire’s Delicious campaign, which includes finding Yorkshire’s pub of the year. People can still vote for their favourite at yorkshire.com/pub.”
North Riding landlord, Stuart Neilson, said: “We have built a strong reputation for our real ales and we’re very proud of what we do here. I’m confident our latest creation will be the perfect accompaniment to A Festival of Yorkshire – Scarborough. We were privileged to be able to welcome the mayor and I’m sure he will enjoy the finished product.”
Matthew Joseph, chairman of the steering group behind the event said: “We’re absolutely delighted to have the North Riding pub on board and we’re really looking forward to making an ale that reflects the personality of Yorkshire – honest, straightforward and strong.”
A Festival of Yorkshire is being organised by Scarborough Borough Council and the Scarborough Urban Area Forum as part of its arts, culture and sport theme for 2012 in association with other partners including The Yorkshire Society, Scarborough Museums Trust, Scarborough Spa, Scarborough Castle, Woodend Creative Industries Centre, Crescent Arts, Scarborough Library and Information Centre, the town’s Market Hall and Vaults and Yorkshire Treasure Trails.
The decision to stage the event around Yorkshire Day was made after Scarborough was invited by the Yorkshire Society to host the main civic gathering when more than 100 mayors, chairmen and other dignitaries from across the region gather together to celebrate their pride in Yorkshire and the region’s unique appeal.
The festival begins with the first day of a 24-day exhibition of work at Woodend Arts and Craft Gallery by world-famous Yorkshire artist David Hockney.